October News

We're going on NATIONAL with HERB RALLY!

The latest big thing at the Apothecary is the film crew that came to hang out and learn about our past and our plans for the future. Plus, our lab is State AND FDA certified now

The roots of Aurora's Apothecary run deep and are still spreading. Catch our owners talk about each step of the process from seed to finished product. The skills and labour of love that go into every item with our label are carefully considered, to bring you the "SOMETHING SPECIAL FROM WISCONSIN" worthy accredation.




 Oct. 1st-9th: B1G1 Half Off- Fireside Spice or Pumpkin Spice Sprays 

Oct. 10th-16th: Buy 3 Witch Pins, Get the 4th FREE

Oct. 17th-23rd: $10 off Witch Hats

Oct. 24th-31st: Buy 2 Skull Bath Bombs, Get one FREE


-Ancient Egyptian Religious Thought with Mr. Chester Behnke

- Mindfulness Deck Journaling with Mrs. Rebecca



-Witchy Meet Up

-Fox Valley Herb Society


(Check them out on our Facebook Events)

-Intuitive Reiki and Readings

-Anointed Intuitions Numerology with Mr. Travoit

-Midwestern Mystic 

Now at 4 locations:

1607 N Richmond St
Appleton, WI 54911

Open Daily from 9:00 AM-8:00 PM
Phone: (920) 358-7080 
​Email: aurorasapothecary@live.com


133 N. Broadway St Suite A

Green Bay WI, 54303

11:00 am-5:00 pm Sun and Mon

11:00 am-7:00 pm Tues-Sat*

*Open until 8:00 pm on Wednesdays

Phone(920) 857-3969

 *FREE PICKUP AVAILABLE*                    

9428 Cedar Ct #3
Fish Creek, WI 54212

Open daily starting April 30th! 

10:00 am-4:00 pm Sun-Thurs

10:00 am-6:00 pm Fri and Sat

Phone(920) 430-7846

4188 Main Street

Fish Creek, WI 54212

Open daily starting April 30th! 

10:00 am-6:00 pm Sun-Thurs

10:00 am-8:00 pm Fri and Sat

Phone(920) 430-7846

Stay in the know!

Monthly Newsletters or all the happenings, sales, events, classes, the happenings with our crew, and in store events! Don't miss out! We'd all love to meet you! 

October's Subscription boxes are spooky shipped straight to you! 
Take a look at some of the possibilities arriving monthly!

We have 2 sizes of either an HERBAL or METAPHYSICAL themed box. Hand curated by Mrs. Aurora herself. Discover the products you didn't know you wanted, buy deserved. 

The Online Sale of the Month

The dark wine and the seductive scent of fall, swirled together and pressed into the scary good smelling skulls. Crushed berries and sweet notes blend seamlessly with the feel of fall. Slip into the relaxing warmth to escape your world and ease your body and mind. 

Skull Bath Bombs are B2G1 Free all October long. 

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What our Customers are saying


From: Josh H.

Date:  Sept 26, 2022

Review: Positive

Experience, Quality, Other, Customer Service

A loving, caring, living place to get the support and supplies i need :) 

October is ADHD Awareness Month

With school and work beginning to affect us, keeping your focus and concentration is essential. 

Choose from some of our favourite herbal helpers to see you through the trials your mind may face. Try our tea as a caffeine alternative or inhalents for a serene and calming effect. 

New Items for a New Season!

Advertise With Us!

Interested in featuring your ad on our site? We'd love to partner with your business!
CLICK HERE for the submissions form.
For more information, email us at  aurorasapothecary@live.com

Join our YouTube Community

Never miss a live stream!  Subscribe to our channel, and even if you're out and about, watch the video on YOUR schedule.



Artemisia vulgaris (named after the Greek Goddess of the moon Artemis) embodies the Crone aspect of the Triple Goddess. Used in the brewing of ale in Northern Europe prior to the introduction of hops, it was also known as sailor’s tobacco. Romans put it in shoes to protect them on travels, and Native Americans burn it for spiritual purification.

Legends of both Europe and Asia hold that mermaids gave mugwort to humans as a gift presented to protect them from evil spirits when hung above a threshold.

This plant can be smoked, drank, or burned to give many effects. Relaxation, induce more lucid dream, astral travel or visionary divination rituals are the spiritual uses. Medicinally, an infused oil of Mugwort can be applied to the skin before bed to help relax the muscles through skin absorption to give a deep night’s rest. You can also use it in cooking by adding it to wild game dishes and fish. It is also used in acupuncture practices and burned in a practice called Moxibustion.


Partner With Us!

We're always looking to grow the Aurora's Apothecary community. We'd love to help you host your next class or workshop, add your services as a reader or healer, or help advertise your business!
Click the link below to be taken to a page where you can send us your information and we'll be in touch!

Want to be a reader at one of our shops? Think you could impress Mrs. Aurora herself? Click the link below and maybe bring in more cash from your hustle with us! 

Witchy Season is upon us!  We have all the spooky fixings for fun this month, and year 'round!