Something exciting is happening! We’ve taken the Natural Ingredient Resource Center (NIRC) pledge as our way of committing the truth to you for our New Year’s Resolution. That means you’ll be seeing more of our products with the NIRC badge more often. What it means for you as a customer is that you’ll be able to see right away which products are natural before having to read the ingredients. As for the definition of natural NIRC had set the standard definition for over a decade and as we read over it, Mrs. Aurora found we easily meet it for the majority of our products.
So here is what we pledge to you, our loyal customers and friends:
Natural Ingredient Resource Center “Truth in Labeling” Pledge